Virginity Discourse in Novel The Curse of Beauty By Indah Hanaco

Fiqih Aisyatul Farokhah


Sales Promotion Girl (SPG) is one of the most popular types of professions for women, especially teenagers today. SPG means women who have met certain criteria recruited by companies to promote, market, and inform the products they bring to consumers. The main function of SPG is to persuade buyers to be interested in buying their goods. Based on this main function, it is not surprising that many of the companies that set criteria are very strict in recruiting the profession. Has a beautiful face, tall, and slim body, smooth skin, that make coloring section provisions for this job applicant. With these criteria, they directly experience sexual oppression as a form of sexual discourse developed by capitalism through the mass media. That way, this article tries to answer some problem formulations 1. What is the meaning of virginity discourse illustrated in the novel The Curse of Beauty by Indah Hanaco? 2. How Indah Hanaco understands the concept of virginity through sexuality discourse built on the novel The Curse of Beauty? 3. What is the author's thoughts on the sexuality discourse formed as a sexual control of the Sales Promotion Girl (SPG) represented in the novel The Curse of Beauty? It uses descriptive qualitative. Data are taken from all descriptive concerning SPG body appearance to understand the narrative meaning of the body. It applies discourse theory of Michael Foucault.


Sales Promotion Girl (SPG), Discourse, Sexual Oppression, The Curse of Beauty


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